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Best in Class Fintech UI: GFF 2024
PRODUCT DESIGN
PROTOTYPING
The vision
The goal was to create a seamless digital platform that transitions users effortlessly from high-intent modules like payments and financing into deeper, and more long-term financial relationships such as investments, insurance, loans and wealth management.
Competitive benchmarking
Segmenting User Groups
Comprehensive analysis
DO MORE WITH ONE APP
We designed dedicated landing experiences for each product category, with a clear actionables and a focus on cross-sell initiatives.
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Focussed summaries providing a bird's-eye view of all relationships a customer could possibly have across the multiple lines of businesses at Aditya Birla Capital.
reducing cognitive overload
One single view of all products
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The dashboard stems out into well thought out individual landing pages. Each module your data along with clear actionables for you to be able to quickly scan through and action out your need
analysing user needs
User flows going across lines of businesses, such as a health scan leading to an insurance cross-sell, were made frictionless and informed by user needs
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Our worked on this product has not ended at just launch - we have a whole case talking about all the work, iterative and additive to this financial stack post launch.
