Case study| ABCD

The design system

Jasper

Our design system was overtly visual, modern and heavily optimized for mobile usage.

Scalable form systems

Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc

The design system

Jasper

Our design system was overtly visual, modern and heavily optimized for mobile usage.

Scalable form systems

Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc

Best in Class Fintech UI: GFF 2024

Building a financial super-app for Aditya Birla Capital Digital

2022, 18 MONTHS

PRODUCT DESIGN

PROTOTYPING

The vision

A single app for payments, insurance, investments and loans

The goal was to create a seamless digital platform that transitions users effortlessly from high-intent modules like payments and financing into deeper, and more long-term financial relationships such as investments, insurance, loans and wealth management.

We conducted extensive research to understand the financial behaviors, goals, and pain points of users across India. we divided this into two phases:

Research and analysis

We conducted extensive research to understand the financial behaviors, goals, and pain points of users across India. we divided this into two phases:

Research and analysis

We conducted extensive research to

understand the financial behaviors, goals, and pain points of users across India. we divided this into two phases:

Research and analysis

Competitive benchmarking

Segmenting User Groups

Comprehensive analysis

DO MORE WITH ONE APP

An all-in-one financial super-app

An all-in-one financial

super-app

.01

We designed dedicated landing experiences for each product category, with a clear actionables and a focus on cross-sell initiatives.

.02

Focussed summaries providing a bird's-eye view of all relationships a customer could possibly have across the multiple lines of businesses at Aditya Birla Capital.

.01

We relied on progressive disclosure to keep users focussed, while also providing summaries at each step to ensure the user has full context of their choices and inputs as they go through application flows.

.03

We broke the application process down into smaller, more comprehensible steps, to remove friction and possible drop-offs owing to the length of the forms.

.02

We broke the application process down into smaller, more comprehensible steps, to remove friction and possible drop-offs owing to the length of the forms.

reducing cognitive overload

Simplifed decision making

.03

.02

We designed application flows with quick choices and progressive disclosure to maintain the balance of information. Dense application forms were broken down into smaller groups with summary units of all your choices

.01

One single view of all products

Product recommendations

.01

The dashboard stems out into well thought out individual landing pages. Each module your data along with clear actionables for you to be able to quickly scan through and action out your need

analysing user needs

Simplifying the interactions between multiple lines of businesses

.01

User flows going across lines of businesses - such as a health scan leading to an insurance cross-sell – were made frictionless and informed by user needs.

The design system

Jasper

Scalable form systems

Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc

Graphs and charts

Information density solvers

Rating systems for customers

Sliders and dials

Dashboard systems

The design system

Jasper

Scalable form systems

Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc

Graphs and charts

Information density solvers

Rating systems for customers

Sliders and dials

Dashboard systems

The design system

Jasper

Scalable form systems

Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc

Graphs and charts

Information density solvers

Rating systems for customers

Sliders and dials

Dashboard systems

We collaborated cross-functionally with teams across Brand, Product, Marketing and Engineering to ensure we deliver an incredible product.

And we did all this in just one year!

RATED

RISE IN CONSOLIDATED REVENUE FOR FY24

REVENUE RISE

ACHIEVED

4.8

On Appstore and Playstore

₹ 39,504 cr

₹39,504 cr

attributed to new digital developments

100k

Downloads within a month of launch

Stands as the winner of

Best in Class User Interface Fintech

Global Fintech Fest, 2024.

in Global Fintech Fest, 2024.

We collaborated cross-functionally with teams across Brand, Product, Marketing and Engineering to ensure we deliver an incredible product.

And we did all this in just one year!

RATED

REVENUE RISE 2024

ACHIEVED

4.8

On Appstore and Playstore

₹ 39,504 cr

attributed to new digital developments

100k

Downloads within a month of launch

Stands as the winner of

Best in Class User Interface Fintech

Global Fintech Fest, 2024.

Surpassing expectations from 0 to1 and beyond

Surpassing expectations from 0-1 and beyond

Our worked on this product has not ended at just launch - we have a whole case talking about all the work, iterative and additive to this financial stack post launch.