The design system
Jasper
Our design system was overtly visual, modern and heavily optimized for mobile usage.
Scalable form systems
Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc
The design system
Jasper
Our design system was overtly visual, modern and heavily optimized for mobile usage.
Scalable form systems
Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc
Best in Class Fintech UI: GFF 2024
Building a financial super-app for Aditya Birla Capital Digital
Building a financial super-app for Aditya Birla Capital Digital
Building a financial super-app for Aditya Birla Capital Digital
2022, 18 MONTHS
2022, 18 MONTHS
PRODUCT DESIGN
PRODUCT DESIGN
PROTOTYPING
PROTOTYPING
The vision
The vision
A single app for payments, insurance, investments and loans
A single app for payments, insurance, investments and loans
A single app for payments, insurance, investments and loans
The goal was to create a seamless digital platform that transitions users effortlessly from high-intent modules like payments and financing into deeper, and more long-term financial relationships such as investments, insurance, loans and wealth management.
The goal was to create a seamless digital platform that transitions users effortlessly from high-intent modules like payments and financing into deeper, and more long-term financial relationships such as investments, insurance, loans and wealth management.
We conducted extensive research to understand the financial behaviors, goals, and pain points of users across India. we divided this into two phases:
Research and analysis
We conducted extensive research to understand the financial behaviors, goals, and pain points of users across India. we divided this into two phases:
Research and analysis
We conducted extensive research to
understand the financial behaviors, goals, and pain points of users across India. we divided this into two phases:
Research and analysis
Competitive benchmarking
Competitive benchmarking
Competitive benchmarking
Segmenting User Groups
Segmenting User Groups
Segmenting User Groups
Comprehensive analysis
Comprehensive analysis
Comprehensive analysis
DO MORE WITH ONE APP
DO MORE WITH ONE APP
An all-in-one financial super-app
An all-in-one financial super-app
An all-in-one financial
super-app
.01
.01
.01
We designed dedicated landing experiences for each product category, with a clear actionables and a focus on cross-sell initiatives.
We designed dedicated landing experiences for each product category, with a clear actionables and a focus on cross-sell initiatives.
.02
.02
Focussed summaries providing a bird's-eye view of all relationships a customer could possibly have across the multiple lines of businesses at Aditya Birla Capital.
Focussed summaries providing a bird's-eye view of all relationships a customer could possibly have across the multiple lines of businesses at Aditya Birla Capital.
.01
.01
We relied on progressive disclosure to keep users focussed, while also providing summaries at each step to ensure the user has full context of their choices and inputs as they go through application flows.
We relied on progressive disclosure to keep users focussed, while also providing summaries at each step to ensure the user has full context of their choices and inputs as they go through application flows.
.03
We broke the application process down into smaller, more comprehensible steps, to remove friction and possible drop-offs owing to the length of the forms.
.02
.02
We broke the application process down into smaller, more comprehensible steps, to remove friction and possible drop-offs owing to the length of the forms.
We broke the application process down into smaller, more comprehensible steps, to remove friction and possible drop-offs owing to the length of the forms.
reducing cognitive overload
reducing cognitive overload
Simplifed decision making
Simplifed decision making
Simplifed decision making
.03
.03
.02
We designed application flows with quick choices and progressive disclosure to maintain the balance of information. Dense application forms were broken down into smaller groups with summary units of all your choices
We designed application flows with quick choices and progressive disclosure to maintain the balance of information. Dense application forms were broken down into smaller groups with summary units of all your choices
.01
We relied on progressive disclosure to keep users focussed, while also providing summaries at each step to ensure the user has full context of their choices and inputs as they go through application flows.
One single view of all products
One single view of all products
Product recommendations
Product recommendations
Product recommendations
.01
.01
The dashboard stems out into well thought out individual landing pages. Each module your data along with clear actionables for you to be able to quickly scan through and action out your need
The dashboard stems out into well thought out individual landing pages. Each module your data along with clear actionables for you to be able to quickly scan through and action out your need
analysing user needs
Simplifying the interactions between multiple lines of businesses
Simplifying the interactions between multiple lines of businesses
Simplifying the interactions between multiple lines of businesses
.01
.01
User flows going across lines of businesses - such as a health scan leading to an insurance cross-sell – were made frictionless and informed by user needs.
User flows going across lines of businesses - such as a health scan leading to an insurance cross-sell – were made frictionless and informed by user needs.
The design system
Jasper
Scalable form systems
Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc
Graphs and charts
Information density solvers
Rating systems for customers
Sliders and dials
Dashboard systems
The design system
Jasper
Scalable form systems
Data input made easy with stackable multi-variant input fields that can be visually grouped with the help of progress bars, accordion containers etc
Graphs and charts
Information density solvers
Rating systems for customers
Sliders and dials
Dashboard systems
We collaborated cross-functionally with teams across Brand, Product, Marketing and Engineering to ensure we deliver an incredible product.
And we did all this in just one year!
RATED
RISE IN CONSOLIDATED REVENUE FOR FY24
REVENUE RISE
ACHIEVED
4.8
4.8
On Appstore and Playstore
On Appstore and Playstore
₹ 39,504 cr
₹39,504 cr
attributed to new digital developments
attributed to new digital developments
100k
100k
Downloads within a month of launch
Downloads within a month of launch
Stands as the winner of
Best in Class User Interface Fintech
Best in Class User Interface Fintech
Global Fintech Fest, 2024.
in Global Fintech Fest, 2024.
We collaborated cross-functionally with teams across Brand, Product, Marketing and Engineering to ensure we deliver an incredible product.
And we did all this in just one year!
RATED
REVENUE RISE 2024
ACHIEVED
4.8
On Appstore and Playstore
₹ 39,504 cr
attributed to new digital developments
100k
Downloads within a month of launch
Stands as the winner of
Best in Class User Interface Fintech
Global Fintech Fest, 2024.
Surpassing expectations from 0 to1 and beyond
Surpassing expectations from 0 to1 and beyond
Surpassing expectations from
0-1 and beyond
Surpassing expectations from 0-1 and beyond
Our worked on this product has not ended at just launch - we have a whole case talking about all the work, iterative and additive to this financial stack post launch.
