Making walking and exercise fun & rewarding
The Vi App brings together multiple user-focused offerings (ViGames, ViShop). Building on this, we were engaged to design a lifestyle and fitness app MVP hat motivates users to walk more through gamified challenges, progress tracking, and a rewards ecosystem.
YEAR & DURATION
2024, 2 months
BRIEF
ENGAGEMENT
UX Design // UI Design
TEAM
Arjun Rajkishore // Abin Rajan
An interactive landing page
A modular landing experience that surfaces progress, challenges, and activity in one place, letting users engage and track seamlessly.
Custom-made badges
A set of event-specific badges tailored for the Indian audience, designed to scale seamlessly and work well in combination.
Weekly challenges
To keep users coming back, there were weekly challenges with leaderboards and rewards to drive consistent user engagement.
Value-driven engagement layer
A rewards ecosystem with partner-led offers, encouraging users to stay active while unlocking real-world benefits.
Animations & micro-interactions
Thoughtfully designed micro-interactions that enhance feedback, improve usability, and add a refined layer of delight.
