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Redesigning the user experience of a Trade Financing Product

Redesigning the user
experience of a trade Financing Product

UX DESIGN

INTERFACE DESIGN

BUILDING & SHIPPING

Drip Capital partnered with Canvs while building its in-house design team and processes. With both product and operations moving fast, they couldn’t wait months to hire senior designers, so they brought us in to deliver quickly and support their immediate product needs.

Drip Capital partnered with Canvs while building its in-house design team and processes. With both product and operations moving fast, they couldn’t wait months to hire senior designers, so they brought us in to deliver quickly and support their immediate product needs.

ABOUT THE COMPANY

Drip Capital is a YC backed company.

Drip Capital is a YC-backed trade financing company offering exporters advances against receivables within 24 hours through a fully paperless experience.

Their goal was to digitize the traditionally offline export process, financing, documentation, tracking, and payments into a seamless self-service platform.

why redesign

Why was Canvs brought in?

Opportunity

  • Drip Capital already had a functioning client portal for onboarding, invoice creation, and tracking, but the experience needed a major overhaul.


  • To make the platform itself a compelling reason to choose Drip capital.

OBJECTIVES

  • Drip Capital already had a functioning client portal for onboarding, invoice creation, and tracking, but the experience needed a major overhaul.


  • To make the platform itself a compelling reason to choose Drip capital.

Area of focus

Focusing on the core features of the product
person holding silver samsung android smartphone
person holding silver samsung android smartphone

Parts of execution

We began by focusing on the core of the product: the Financing module. After restructuring its information architecture, we designed invoice creation, tracking, and alert systems to make the workflow clear and complete. Once that foundation was set, we planned to expand into the Analytics module to build the ‘passbook’ feature.

person holding silver samsung android smartphone
person holding silver samsung android smartphone

Modernizing the Interface

Additionally to start with we also wanted to give the portal a modern visual design and hence built new reusable components from their existent brand assets like colors, typography and visual considerations keeping the target audience in mind

Area of focus

Focusing on the core
features of the product

Parts of execution

We began by focusing on the core of the product: the Financing module. After restructuring its information architecture, we designed invoice creation, tracking, and alert systems to make the workflow clear and complete. Once that foundation was set, we planned to expand into the Analytics module to build the ‘passbook’ feature.

Modernizing the Interface

Additionally to start with we also wanted to give the portal a modern visual design and hence built new reusable components from their existent brand assets like colors, typography and visual considerations keeping the target audience in mind

VISUAL DESIGN OF MODULES

We’ve excluded specific design decision details here, as many relate to Drip Capital’s proprietary workflows and were shaped through close collaboration.

We’ve excluded specific design decision details here, as many relate to Drip Capital’s proprietary workflows and were shaped through close collaboration.

We’ve excluded specific design decision details here, as many relate to Drip Capital’s proprietary workflows and were shaped through close collaboration.

process

The Financing Module

Invoices are raised by Clients (businesses) to Drip for their individual shipments against their individual buyers. These invoices allow Clients to receive the advance amount that Drip as a business promises based on various checks and verifications that Drip does at their end around the Client and for the shipment.

Invoices: The fundamental unit of communication between drip and it’s clients.

Landing page

The landing page of the financing module was the invoice list and status page. This was the most visited part of the product and has was the face of the Financing module.

Stage Based Filtering

Alerts

Invoice Details

Landing page

The landing page of the financing module was the invoice list and status page. This was the most visited part of the product and has was the face of the Financing module.

Stage Based Filtering

Alerts

Invoice Details

Landing page

The landing page of the financing module was the invoice list and status page. This was the most visited part of the product and has was the face of the Financing module.

Stage Based Filtering

Alerts

Invoice Details

Building the Create Invoice Flow
Building the Create
Invoice Flow
Building the Create
Invoice Flow

Invoices are raised by Clients (businesses) to Drip for their individual shipments against their individual buyers. These invoices allow Clients to receive the advance amount that Drip as a business promises based on various checks and verifications that Drip does at their end around the Client and for the shipment.

Invoice creation was streamlined into four clear, familiar steps to build user habit.

Submitted invoice details

Multi year projects spanning hundreds of people and dozens of teams become increasingly complex to observe. Hence a tactical abstraction of information

person holding silver samsung android smartphone
person holding silver samsung android smartphone
person holding silver samsung android smartphone

Invoice detail modules

Multi year projects spanning hundreds of people and dozens of teams become increasingly complex to observe. Hence a tactical abstraction of information

person holding silver samsung android smartphone
person holding silver samsung android smartphone
person holding silver samsung android smartphone

Wire Transfers

Multi year projects spanning hundreds of people and dozens of teams become increasingly complex to observe. Hence a tactical abstraction of information

person holding silver samsung android smartphone
person holding silver samsung android smartphone
person holding silver samsung android smartphone

Invoice progress tracker

Multi year projects spanning hundreds of people and dozens of teams become increasingly complex to observe. Hence a tactical abstraction of information

person holding silver samsung android smartphone
person holding silver samsung android smartphone
person holding silver samsung android smartphone

ASYNCHRONOUS COMMUNICATION

Alerts and Notifications

Clients often had multiple invoices in different processing stages. To reduce manual back-and-forth, we introduced automated alerts for any action or documents needed. These were also shared via SMS and email to ensure quick response.

This system helped clients spot bottlenecks and respond quickly, while a separate notification module shared updates that required no action.

Notification

Alert

ASYNCHRONOUS COMMUNICATION

Alerts and Notifications

Clients often had multiple invoices in different processing stages. To reduce manual back-and-forth, we introduced automated alerts for any action or documents needed. These were also shared via SMS and email to ensure quick response.

This system helped clients spot bottlenecks and respond quickly, while a separate notification module shared updates that required no action.

Notification

Alert

ASYNCHRONOUS COMMUNICATION

Alerts and Notifications

Clients often had multiple invoices in different processing stages. To reduce manual back-and-forth, we introduced automated alerts for any action or documents needed. These were also shared via SMS and email to ensure quick response.

This system helped clients spot bottlenecks and respond quickly, while a separate notification module shared updates that required no action.

Notification

Alert

Individual Limits and Buyer Details

While exporters have some existing buyers they are supposed to be able to add buyers from Drip’s portal as well. New buyers added through Drip’s portal are underwritten by Drip and provided Limit’s against.

Ornate metal railings on a wooden staircase
Milky way galaxy with shooting stars and trees

Buyer Limits View

Ornate metal railings on a wooden staircase
Milky way galaxy with shooting stars and trees

Buyer Limits View

Ornate metal railings on a wooden staircase
Milky way galaxy with shooting stars and trees

Buyer Limits View

Passbook

The Analytics Module

The Passbook forms a part of the analytics view of the portal. It essentially has two views, bank transactions and statement. Transactions reflects a transactions statement from what a bank would look like with each row item being attached to Invoices raised on the platform. Conversely, the Statement view reflects the movements done by the various invoices created on the platform.

Ornate metal railings on a wooden staircase
Milky way galaxy with shooting stars and trees

Statement view

Ornate metal railings on a wooden staircase
Milky way galaxy with shooting stars and trees

Statement view

Ornate metal railings on a wooden staircase
Milky way galaxy with shooting stars and trees

Statement view

Impact and Reception

Proficient execution
and knowledge transfer.

Canvs rebuilt the platform, set up end-to-end design processes, and delivered a complete online project archive with all assets and documentation.

“Canvs helped us fill an important gap at the right time. They did a great job considering the limited context and remote setting. We had a great working relationship, good processes in place along with great response time and project management. It was a pleasure working with Canvs.”

Rahul Sheth

Product Manager, Drip Capital

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©2025 Canvs