EDITION

306

B2B Positioning & A Case Against Conversational Interfaces

It's issue #306 of DNT Weekly and as per usual the week has been eventful. Here's what we've been reading of late.

In the latest slew of AI integrations, Google Maps gets a Gemini touch. Read all about it here.

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Why refusing AI is a fight for the soul

Author Thomas Dekeyser explains why modern resistance to Big Tech is a deeply sane response to a narrow vision of humanity.

A guide to advanced B2B positioning

As AI makes it trivial to build and launch products the biggest challenge for product teams is quickly becoming distribution: getting people to pay attention to your product in the increasing cacophony of launches. One of the most powerful tools to cut through that noise is positioning. Strong, specific positioning grabs people’s attention and helps them instantly understand why your product is for them.

AI wins at clicks. Humans win at meaning. Brands need both.

As new research suggests AI-generated ads are outperforming human creativity in click-through rates, Kate Watts, CEO of Fifty Thousand Feet, argues that marketing leaders must look past short-term optimisation to protect the long-term logic of brand equity.

Design fluency for AI harnesses

Great design prompts require design vocabulary. Most people don't have it. You can't ask for "more vertical rhythm" if you've never used those words. Impeccable gives you commands that put designer language in your hands.

Bananas could go extinct. Wait... what?

Finshots tells you how bananas, the world’s most popular fruit, could disappear from fruit markets.

The case against conversational interfaces

Conversational interfaces are a bit of a meme. Every couple of years a shiny new AI development emerges and people in tech go “This is it! The next computing paradigm is here! We’ll only use natural language going forward!”. But then nothing actually changes and we continue using computers the way we always have, until the debate resurfaces a few years later.

✨ Product find of the week

Vizcom - Turn sketches into full-fidelity 3D renders

It's an AI-powered design tool for real world product designers and their teams. Vizcom brings clarity to the messy middle of idea generation. You can go from sketch to photorealistic 3D render in seconds.

📰 In other news

Positioning by vertical, horizontal, and diagonal

You can approximate Pi by dropping needles on the floor

World launches tool to verify humans behind AI shopping agents

Firefox’s cute and fierce new mascot wants to protect you from the internet

Special mentions this week

Rotate object in Photoshop (beta)

Why most designers get texture wrong

Razorpay Sprint 2026: The age of AI-native payments

And that's the lot! Thanks for checking out what we had to share with you this week, we shall catch up with you next Wednesday. Incase you aren't subscribed to the newsletter, you could subscribe here.

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Broad brush strokes on a canvas

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