We were first engaged to redesign the retail banking experience for ICICI Bank’s flagship app, iMobile Pay, bringing it in line with modern mobile standards. Since then, our work has expanded across retail banking—reimagining the experience while respecting the bank’s legacy, and ensuring ease of use for millions of users without disrupting habits built over time.
When a product team asks for a template, they're not asking to skip design they're asking for the decision to be baked in, so the next team that picks this up ten screens later doesn't have to guess
The reason a decision gets written down at the system level, rather than left as a one-off screen choice, is almost always because it happened once, got questioned, and needed an answer that could outlive the person who made it.
A design system's documentation isn't a style guide in the decorative sense. It's a record of arguments that were already had, so the next team doesn't have to have them again, and doesn't quietly undo them either.
