We revamped the design system for India's second-largest bank, serving a user base of roughly 3 crore people. The brief wasn't just visual, it was to capture the essence and magnitude of a legacy institution while making the experience feel timeless, modern, and unmistakably consistent across web, mobile, and tab.
What ICICI Bank stands for
Blueprint
When a product team asks for a template, they're not asking to skip design they're asking for the decision to be baked in, so the next team that picks this up ten screens later doesn't have to guess
Documentation and guidelines
The reason a decision gets written down at the system level, rather than left as a one-off screen choice, is almost always because it happened once, got questioned, and needed an answer that could outlive the person who made it.
A design system's documentation isn't a style guide in the decorative sense. It's a record of arguments that were already had, so the next team doesn't have to have them again, and doesn't quietly undo them either.
